How To Use the Optimization Metric Effectively in Google Ads

A few hours ago, Google Ads published a step-by-step video tutorial on how to use the optimization indicator correctly and how to use it to move to the “Target price per conversion” strategy.

The optimization score shows how well your Google Ads account is set up and optimized. The value of the indicator varies from 0 to 100: the better the account is configured, the higher the indicator. This tool allows advertisers to better understand the effectiveness of their account, use resources more expediently, and grow their business.

Using the optimization indicator, you get a list of recommendations, which are sorted by sections. Each section gives you tips on how to optimize each advertising campaign.

The value of the optimization indicator is calculated in real time and depends on the statistics, settings and status of your account.

As mentioned above, a list of categorized recommendations is displayed next to the indicator. Special attention is paid to the tutorial on how to configure the strategy “Target CPA” in the section “Recommendations”.

If you want to increase the effectiveness of your advertising campaigns using automatic bidding strategies, be sure to watch the video tutorial from Google Ads on the use of the optimization indicator.

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